The central question in "The Carrot Principle" is to arouse the enthusiasm and motivation for employees. The authors of the book, Adrian Gostick and Chester Elton, argue that the main catalyst for this effort is a recognition.

The first part of the book begins with the experiments of Charles Goodyear, the hard work, failures and ultimate success in the next with the prototype of the modern rubber industry. After the author to draw the reader's interest with the fascinatingHistory, go to their theory more or less established for administering these awards encourage the participation of workers.

Please characterize the leadership in four key areas: objectives, communication, trust and accountability. When and if a manager will dominate in these areas, it needs a little 'more than a gas o. a catalyst to motivate employees. Recognition catalyst. The recognition and reward money, for money, as estimated at the beginning,is used and forgotten in his time.

The real recognition comes in many forms: day by day, pat-in-the back type of recognition, the more formal recognition of employees when they go beyond their duties, employees will celebrate the career widespread recognition, and entire team or company.

If you translate into a ten man company or a large mega-companies, bond with the principle of carrot, managers have greater success in terms of productivity, commitment and retention ofEmployees and customer satisfaction. The book emphasizes the core principle of the triumph of their idea with the statistical data from which a number of graphs and case studies of ten years and many significant manager.

For those who say they have budget problems or other to ensure proper recognition of the employees are ten chapters 125 ideas for recognition, such as: "Do not send a birthday card for an official offer in person. Leave In preparation for the visit onpaper is a brief list of the services of a person during the past year. Read together. It is a gift you will not forget so quickly. "

As the quote above to see the language of the book is easy to understand and the ideas in it is said to gain strength and clarity and maintain a motivated workforce that will strengthen each company.

The book - ISBN-10: 0743290097 and ISBN-13: 978-0743290098 - with 176 pages and is divided into three parts and tenPlants of four chapter to its end.

Of the two authors, who is better known as "Those of carrots, Adrian Gostick, received his MA in Strategic Communication and Leadership from Seton Hall University, where he was a guest lecturer on organizational culture. Has an expert in motivation, Gostick on different network appeared in TV shows, and he is the leader of OC Tanner Recognition in-company training and the practice of publication. Gostick has written severalsuccessful books, including The New York Times bestseller list, the worker invisible. He also wrote the Wall Street Journal and Business Week best-seller, a carrot a day, the advantage Integrity. His books The 24 Carrot Manager and a carrot one days around the world for more than fifty countries around the world.

Chester Elton, another core guy, who is a writer-teacher for motivation. He also co-author of The Invisible employees, the 24-Carrot Manager, which has been called a "must read" by Larry King, andThe Wall Street Journal and Business Week best-seller, a carrot a day. As an expert in motivation Elton was in the Wall Street Journal, Washington Post and awards, including Fast Company magazine, was profiled in The New York Times, and was known as the "apostle of appreciation" by The Globe and Mail ( Canada). He too was a guest on NBC's Today Show, CNN Business Unusual, and on National Public Radio.

The Principle of carrot is an indispensable book for every manager, butIt is also a good book to read by the laity, because ideas can be easily applied to everyday life.

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