Books have turned into a vehicle for celebrities to advance their careers. The definition of celebrity has become all of a journalist who seems to speak on Sunday at the cover illustration shows President Barack Obama, washed-up 2nd tier movie stars. Large publishing houses chasing book deals with celebrities, because at first glance, it looks like the book could be a gold mine. The myth is created by the celebrity, but the problem is a celebrity does not translate intoSales of books, unless the celebrity has the knowledge about how a book market. Also, most celebrities, of course, very conceited, and not willing to do some of the necessary things in order to market their book.

Just a normal writer, publisher and distributor of his book can only hope to achieve his or her own small network. Today, even large publishers do not invest in new books and marketing. Much of the commercialization of new books from traditional publishersis tied to an old business model, which includes the printing and distribution and warehousing of books offset. Therefore, that marketing can be considered ineffective. When a writer a book tour, for example, not so this type of advertising is not nearly as lucrative as a blog tour to talk ( "your book") on various websites. And the costs are much less for the blog tour.

The fact is, it does not matter who the author is a celebrity or ordinary writer, nothing replaces good marketingfor a book's success in selling. The individual writers are involved in the success of his book.

Large and small publishers will be guided by the media culture in those days. A small stick can press to reach a small niche like poetry, but then not many customers, and the writers are not many readers. Large presses hunt for celebrities and follow outdated business models. Publishers should be leading the American culture, not vice versa. That has always beenbeen the case to take until the mid-1980s, began as a great business publishing.

The way a book that is distributed, a large part of its potential success. The old model meant that books, bookstores were sent out first in hardcover and later in paperback. A new book was about 6 months time to become a hit and then it would come back again. The sale was a very complex process, and publishers control the entire network. These models breakdown fast, thanks to the technology and the Internet. Each book was published, some sell at least enough copies to break and hold, even the network in operation. But publishing is always about finding that 1 book from the 10 a great success, that was. The rare book that is a hit, should not be a celebrity. It is a mystery, which makes the 1 book a hit. But American pop culture does not have any inside knowledge about the answer.

World Audience Publishersis a 21st Century Publishing. In the new publication landscape new avenues for publication should be established. Publishing books by celebrities is not one of these directions. Publishers have to retake the heights, and dictate to the American culture, do not respond, because the publishers are looking for scarf in American culture these days is. This change did not happen overnight. But because of the Internet and print-on-demand technology, and even for ebooksthat matter, new business models are being invented all the time.

Visit : Dog car seat Kindle dx multimedia design