A company of technology and large distributors joined as a business partner of the banking market to serve.

But both companies were so proud of their skills and the reports are finished working for the other, rather than ensuring all the new company.

The head of the dealer finally called his colleagues at the technology company and said, "I'd rather see our people compete by pursuing getting chickens hunting than in any other way the sameCustomers! "

To his great surprise, said his colleague: "You're on. Let's do it!"

Two weeks later, set up, the sales forces of both companies in a large open space will be. One hundred birds were released and the race enters chicken 'stock' on!

Net result: Technology Company - 33 chickens. Large distributors - 32 chickens. The other 35 chickens escaped.

Everyone has the message. After this extraordinary event, working on both sides closer to capturingtotal market.

Key Learning Point

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Building a culture of partnership requires more than trade agreements. You need a mind set of people to cultivate.

Action Steps

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What activities memorable cultural buildings you lately? What do you do? What I remember are the consequences of the bond and camaraderie is created?

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